Product Description
We will be reviewing the following areas:
Overview of Marketing:
1. What Is Marketing, Anyway?
2. Pave Your Own Path
3. Relationships vs Visibility – Time vs Money Trade-Off
4. Positive Procedure – Measuring Return on Investment
5. Specialize, Specialize, Specialize
6. Reach Out / Elevator Speech
7. Clarity of Vision and Specialization
8. Visibility
Basic Online Marketing Specifics
1. Website Basics
2. Landscape of Online Marketing
3. Directory Listings (Costs/Benefits)
4. Free Online Directories
5. Paid Online Directories
6. What is Advanced Online Marketing (SEO, Pay Per click etc.)
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